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The Studio is no longer open.

lazy-feet-upFollowing my retirement in 2012, the studio is now closed.

We would like to thank everyone who supported us over the years. We have kept the website live in honour of all our lovely past customers. Please do explore to see some of the beautiful portraits we created for them.


For your convenience, here are some local contacts

Photographers in Ruthin

Click here for a list of local photographers

Picture Framing Services in Ruthin 

Black Dog Pictures & Framing Mwrog Street

Ringwoods Framing Well Street

Archive Pages…


Contemporary Black & White

Moody Monochromes                              Subtle Sepias


(click images to enlarge)

Celebrate your relationship with a romantic couples portrait. Maybe to mark an engagement, anniversary, birthday or… “just because”.  Whatever the reason, proof of your relationship will be there  in bold black and white!

Monochrome Couples Shoot and Gallery Style print ready for framing up to A4.  £65

A very special photo shoot for couples, utilising our fabulous Moody Monochrome or Subtle Sepia styles.



What you get:

  • An Image consultation to choose the style you prefer
  • Your make-up assessed and adjusted as necessary by our professional stylist
  • Up to 45 minutes in the studio
  • Up to three changes of outfit/style
  • A viewing appointment to preview your images
  • a FREE monochrome print ready for framing up to A4


  • Retouched professionally printed giclée prints and framed products will be available to purchase at our normal prices.

Buy Now! You will be taken to the secure PayPal payment site where you can complete the transaction using a Debit/Credit card or a PayPal account.  A Gift Voucher for your photoshoot will be posted to the address given during the transaction.

Beauty Photography 

Beauty Photography Professional make-up artist Jayne Birchall and her award-winning photographer husband Chris are the leading specialists covering Wrexham, Chester, North Wales and the North West. With camera and cosmetics working in perfect harmony to bring out the very best in each and every sitter, these sessions are eminently suitable for women of any age. And you choose the style to suit you. Be it a beautiful head and shoulders portrait to celebrate a special birthday perhaps – or a stunning fashion style picture or saucy boudoir shot.

Passport Pictures

Because a biometric representation of the image is also stored on a chip in your passport,  your photograph has to adhere to a strict set of precise requirements. Whilst it is theoretically possible to obtain a compliant image from one of those “Photo Booths” there remains a very strong possibility of having your photo rejected by the authorities. When is comes to children’s and baby passport photos, the likelyhood of rejection becomes even greater. A professional photographer will produce passport photographs that are guaranteed to comply with the strict new regulations and these apply equally to Drivers Licence, Shotgun Licenses, Visas, and passes too. Jayne and Chris Birchall also produce pictures for non UK passports, including: American (USA) Canadian, French, Netherlands, and European passports. One of the most recent changes are the requirements for Indian visas which now have to be two inches square.

Travel information

By road the portrait studio is little over 20 miles from Chester, Rhyl, Wrexham, Holywell, Bala, Llandudno, and Oswestry. Mold and Corwen are ten miles and Llangollen sixteen. Many of these towns, particularly Chester and Wrexham, do have high street photographic studios, however BeautyPhoto.com remain the only beauty portrait specialists in the north of Wales serving communities in Clwyd, Cheshire, Conwy and in Gwynedd as well as further afield with customers regularly travelling from all over the north west and Midlands.



What follows is a round-up of the services provided at our Vale of Clwyd Studio . For more detail, please enter our main web site  

Before and after, Beauty photographs, Glamour portraits, Cover Shots Makeovers

Photographic makeovers and portraits by Jayne and Chris Birchall will make you look and feel like a fashion model and show you at your best. Check out our portfolio for examples of this fantasy fashion glamour photo shoot. Far from being a new venture, photography studio owners Chris & Jayne Birchall have been shooting cover shots makeovers on an international level for years. The secret is in the makeup. Few of us have perfect skin, so the make up is applied to create as near perfect complexion as is possible but always in line with the aspirations and age of the client. Formally Studio 10, the Birchall’s professional photography business is based at Ruthin in north Wales (Denbighshire). The studio is centrally placed to serve Wrexham, Chester, Rhyl, Holywell, Bala, Llandudno, and Oswestry, as well as communities in the Wirral, Cheshire and Merseyside. Clients also travel from much further afield – Lancashire, Yorkshire and Cumbria for instance. In fact where ever you live in the north west, Wales and the Midlands our studio is no more than a couple of hours away. For over 25 years we have offered a high quality efficient, friendly commercial industrial and public relations (PR) photography, in addition to photojournalism news, fashion and feature coverage, for national and international publications. No job is deemed too small. The studio are equally happy to produce a humble passport photo for use on a driving licence or ID card. More recently we decided to venture into the family portrait photography market and can offer the best social, personal photographic service including family sittings, children’s portraits, mother and baby, and makeovers to clients in Denbighshire, Gwynedd, Flintshire and surrounding areas. Upon this we have built a business using the latest techniques in digital photography to back up our artistic and creative talents, we now offer the finest contemporary, photographic imagery.

Professional Passport photo service

As professional studio photographers we produce passport photographs guaranteed to comply with the strict new regulations. Drivers Licence, Shotgun Licenses, Visas, Bus passes too. At our Ruthin Studio we also take photographs for non UK passports, including: American (USA) Canadian, French, Netherlands, and European passports.  Indian visa or passport? We can now produce photographs for the new tourist visa for people travelling to India.

Picture Framing

We offer a bespoke framing service for our portrait customers, mainly using glassless frames as our portraits have a heat-sealed laminated finish. We also produce canvas wraps, block mounted portraits and acrylics.

Maternity Portraits

Is there a New Baby on the way? Ask for details of our maternity and pregnancy portraits and bump to baby service

Hair and Make up

A bad hair day will ruin a cover girl portrait. Beauty stylist Jayne will groom and coax your hair style into shape so that it looks good for the camera. Very few people know how to pose for the camera – to present their ‘best side’ – how to smile naturally – to look ‘pensive’ but not glum. You don’t need to be a model at our portrait studio 10, Jayne and Chris will guide you throughout your makeover (make-up) and photography shoot.

Double chin? What double chin?

Using creative lighting and camera angles enhance the most photogenic features whilst playing down any aspects with which you are not happy. Sticky-out ears and double chins will never even get a look in! See our Site Map for more information about makeover portraits and studio fashion photography, about cover shots and Hollywood style images. The clothing guide has advice on what to wear for your family portrait sitting or photo shoot before you even venture into the portrait studio.

Airbrushing and retouching

As digital artist, UK and international award-winning image maker Chris Birchall undertakes the restoration work necessary to restore old faded photographs, carefully retouching and reconstructing an image using the latest digital retouching enhancement and airbrushing techniques in Photoshop . Contact Information Where do “Camera and cosmetics come together in perfect harmony”? At our photographic studio in the Vale of Clwyd – formally Studio 10 Makeover Photographers Chris & Jayne Birchall BeautyPhoto.com The Studio 10 Market Street Ruthin Denbighshire North Wales LL15 1BE Telephone: 01824 704844 email: chris AT beautyphoto DOT co DOT uk web site: http://www.beautyphoto.co.uk Postal address. Royal Mail no longer use counties. However the old county of Clwyd just no longer exists, been replaced by Denbighshire Denbigh and Flintshire. (The original Flintshire of over 40 years ago was divided in two, encompassing Wrexham)